Frequently Asked Questions

CAN I BUY PRODUCTS DIRECTLY FROM TRUTH MALTERS?

Truth Malters is the exclusive Canadian Distributor for the brands that we represent. This means that we bring the products into Canada and warehouse them through the Provincial Government Liquor Boards. Retailers (Licensees) then purchase the products from the warehouse to sell directly to consumers. Truth Malters does not sell directly to consumers.

DOES TRUTH MALTERS SET THE PRICES FOR EACH PRODUCT?

Truth Malters provides each Provincial Government Liquor Board with our ‘Landed Cost’ (the total cost to produce the product and get it into Canada) and Markup. The Provincial Government Liquor Board adds on their Markup, Duties, Excise, Taxes, Bottle Deposit, and Recycling Fees in order to create the Wholesale Cost. Retailers (Licensees) then purchase our products at this Wholesale Cost and add on their markup in order to determine the Retail Price that the Consumer will pay. As per our Distributor (Agency) License Rules and Regulations, which is set by each Provincial Government Liquor Board, Truth Malters is not allowed to dictate and/or influence the prices that a Retailer (Licensee) decides to sell the product for. While we do have a fairly good idea as to the approximate cost that our products Retail for in stores, it is best to contact the stores directly to find out their current price on our products. You can find each store’s contact information under the ‘Retailer’ link on our website menu.

CAN OTHER DISTRIBUTORS (AGENCIES) BRING THE SAME BRANDS INTO CANADA AS TRUTH MALTERS?

No, other Distributors (Agencies) CANNOT bring in any brands that we represent in Canada. Truth Malters has contracts with each Supplier which is on record with each Provincial Liquor Board that we operate under, and these contracts specifically restrict another Distributor from bringing in the brands we represent into Canada for resale to consumers.

CAN I ORDER A PRIVATE CASK FOR MYSELF, MY WHISKY GROUP, OR MY STORE?

Yes, Truth Malters operates under the AGLC LAFD (Liquor Agencies Futures Deposits) Program in Alberta. This allows Truth Malters to accept the required deposit from anyone interested in purchasing a Private Cask, and we then ‘register’ this with the AGLC so they are aware of the deposit paid. The deposit paid is then discounted from the Wholesale Cost that you will pay when purchasing their Private Cask through a Retailer (Licensee). These Private Casks usually include a custom label if requested. Please note that the number of bottles in each Private Cask varies based on the size of the cask used to age the expression as well as the amount lost to the ‘Angels Share’. The final cost owing will be adjusted up or down slightly based on the ABV (Alcohol By Volume, as this impacts the Excise Tax) and the number of bottles as determined at the time of bottling. This way you are only paying for what you receive.